SOK Used Speechly to Get More Customers to Shop Groceries Online

SOK, one of the largest retailers in the Nordics, created a voice-enabled grocery shopping application for the iPhone.

See Speechly in Action

Building your first grocery shopping cart online is a tedious task that drives people away from online. With Speechly, creating a shopping cart is as easy as “Two litres of milk, bread, tomatoes and a six-pack of beer”

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CASE STUDY

Problem

food
Photograph by Marcus O’Leary

SOK, Finland’s largest grocery store cooperative, had developed an e-commerce store for their increasingly digitally savvy customers. However allowing their customers to build their regular grocery shopping baskets from their over 90,000 SKUs proved to be relatively slow and cumbersome for their customers.

To make the shopping experience easier, SOK used Speechly technology to build a voice-enabled shopping basket iOS application called “S-ostoslista” that contains over 90,000+ grocery and general merchandise SKUs. Users can use the app to create, share and buy their shopping lists using their voice.

sok

New customers to online channels

While grocery online shopping is growing fast, most people still haven’t ever purchased groceries online. Intuitive and efficient creation of grocery shopping cart enabled SOK to gain new customers.

Sessions per week
5.14
Conversion rate
24.9%
Of users never purchased groceries online before
70%
NPS
49

Download Brochure

Download the Speechly voice-enabled shopping basket brochure

We chose Speechly because they had the best speech recognition service and we can utilize it with our own data, which is not possible with Apple or Google or similar capabilities

How would you use Spoken Language Understanding?

Our specialist will contact you as soon as possible to discuss your use case in more detail.