COVID has finally made online grocery shopping a mainstream phenomenon, but the shopping experience is still cumbersome and frustrating: navigating through menus and typing into search boxes to fill up the shopping cart takes ages
Grocery retailers need to find new ways to improve their online shopping experience to make it easier, more convenient and sticky.
Voice technologies offer a natural way for users to do online shopping, but grocery retailers face two important decisions when building amazing voice-enabled online grocery experiences:
Why push your customers away from your own to somebody else’s channels (typically assistant services from your competitors)? The only way to keep ownership of the brand experience and customer relationship is to keep customers within your own channels and touchpoints.
With current assistant and smart speaker solutions retailers are forced to give out valuable customer data away, typically to competing players. This might also have privacy implications.
”We chose Speechly because they had the best speech recognition service and we can utilize it with our own data, which is not possible with Apple or Google or similar capabilities”
Searching by voice is already big on Google. Why voice search is still pretty nonexistant on other websites and applications?
Speechly published a whitepaper on how voice technology can benefit grocery retail market. The whitepaper is available completely for free, no strings attached!
Voice-enabled grocery shopping list app for iPhone
End-users add products to their cart by voice
Great customer feedback (4.6 stars)
Real-time visual feedback for intuitive user experience
Decreases the time to build a shopping cart significantly
Get access to the whitepaper by filling in your email address
SOK improved their grocery eCommerce shopping experience with Speechly. On this video, Harri shares his experiences with Speechly.
Try out our web application demo for grocery shopping
Add products simply by uttering them
Touch for editing
Easy to integrate to any existing web application