use cases

SOK is Using Speechly to Facilitate Grocery Shopping

Ottomatias Peura

Aug 21, 2019

2 min read

SOK, one of the market leading retailers in the Nordics, is using Speechly’s voice UI to make mobile grocery shopping easier and faster.

  • Copy link

  • Mail

  • LinkedIn

  • Facebook

  • Twitter

SOK is one of the biggest grocery retailers in Nordic with yearly revenue of over 11 billion euro. Their current strategy is heavily focused on unique digital services and increasing customer satisfaction. They've been active in developing new ways for grocery shopping, so it was natural for them to be the first retailer in Finland to provide voice-enabled shopping experience for their customers.

"Digitalization means better service for customers. It enables new ways to combine supply and demand", Taavi Heikkilä, the managing director of SOK says.

While many do believe voice will be the key differentiator for future ecommerce solutions, building services on top of Google Home or Amazon Alexa is not always feasible, especially for enterprises. SOK decided to use Speechly because they wanted to build their voice experience on top of their own systems and platforms.

"Data ownership and privacy issues with current smart speakers solutions shunned us away from third party platforms. We wanted total ownership of our own brand and product visibility", Harri Laaksonen, SOK eCommerce development manager says.

The application enables SOK customers to build their shopping list by using voice. If the user says "eggs", for example, the application adds the most popular eggs to their shopping list. If the customer wants to select another egg product, they can simply tap on the product and select another one from a list. This multi-modality is another feature not available on smart speaker solutions.

"Great customer experience is the key. Sometimes the best experience needs touch, sometimes it needs voice. If your application doesn't offer both, you are missing something", Mr. Laaksonen says. "Just like we offer both self-service and regular cashiers in our physical stores we want to let our customers decide how they want to shop".

The current version of the application is still missing the possibility to order products on shopping list, but it's still very well reviewed with an average rating of 4.6 on App Store. The possibility to purchase products from the application is on the pipeline and will be implemented to the product.

"One of the major drawbacks of current grocery ecommerce solution is the creation of the first shopping cart. It's a cumbersome task to click and browse through dozens of different milks and hundreds of different breads but once you've done it once, it's easy to repurchase. That's why voice works so well in grocery ecommerce.", Otto Söderlund, the CEO and co-founder of Speechly says.

The shopping list application is still under active development and new version of the software with shopping capabilities is due to arrive to App Store later this year.

Update: read the SOK case study

You can read more on how grocery retail market can benefit from voice technology by downloading our white paper on voice in grocery retail.

Download White Paper

Voice & the Grocery Industry

Learn how voice is changing the way people shop for groceries.

We care about the protection of your data. Privacy Policy.

Latest blog posts

case study

Combating Voice Chat Toxicity in VR Games: Speechly and Gym Class

Gym Class VR is a basketball game that was preparing to launch on Meta Quest after a very successful Beta. Voice chat is an important social element of the game, but the team noticed evidence of toxic behavior emerging. After trying speech recognition from cloud service providers, they quickly learned this was a cost-prohibitive approach and turned to Speechly.

Collin Borns

Mar 20, 2023

5 min read

voice tech

The Dirty Dozen - The Impact of 12 Types of Toxic Behavior in Online Game Voice Chat

Speechly surveyed over 1000 online gamers about toxic behavior in voice and text chat. The results show offensive names, trolling, bullying and annoying behavior top the list with the broadest impact. However, these behaviors are between 50%-200% more frequent in voice chat.

Collin Borns

Mar 09, 2023

3 min read

voice tech

Voice Chat is Popular with Gamers - It's also the Top Source of Toxic Behavior - New Report

Speechly commissioned a survey of a nationally representative sample of over 1000 gamers. The survey found that nearly 70% of gamers have used voice chat at least once. Of those, 72% said they've experienced a toxic incident. Read more today in the Full Report.

Otto Söderlund

Mar 08, 2023

3 min read